Simplified Shopify reporting in your Buffer dashboard

One thing we’ve heard over and over is that logging into social media analytics tools can leave marketers feeling a little lost. Sure you can see the reach and engagement of your posts but how is this really impacting your business?

Social media tools have been great at giving us social media metrics. But they terribly lack at providing us with a comprehensive view of the business. Unless you are running social ads, chances are you find it hard to know how your marketing efforts have influenced sales.

For direct-to-consumer (DTC) brands that invest in social media, the need to understand how social media and sales relate to each other is crucial. Marketers at these brands need to know how their social media strategy is helping the business. To them, social media is not just about getting likes and comments…

but how their social media posts are driving the business forward.

That’s why we are thrilled to introduce the first version of our Shopify integration today. You can now have your social and Shopify data in one single tool and create modern, visual reports with more data about your business. 

(Can’t wait to get started? Start an Analyze Premium trial to try the integration right away!)

Realize the full potential of your brand

Our customers use our platform of products to build their brand and connect with their customers online. Analyze, our new analytics product, aims to help you realize the full potential of your brand.

To achieve the best version of your brand, we want to give you:

  • More data to provide a more complete picture of your brand
  • Data that are easy to understand and share
  • Strategies and tactics to achieve your goals

Currently, social media marketing can feel isolated from the business. You spend time creating content, find the best time to post, and respond to questions on your posts. At the end of the day, you can only report on follower growth, reach, and engagement.

Only if you had more data about your marketing efforts and the business!

When we look at 1,300 top DTC brands, we learned that 87.4 percent of them use Shopify to sell their products.

Shopify provides data that marketers and small business owners often lack in social media tools — sales data. We realized it’s a source of data that could give you a more complete picture of your brand:

Social + sales

Simplified Shopify reporting in your Buffer dashboard

“We usually cross reference metrics from Shopify and our social media analytics.”

When we asked our customers how they figure out whether what they are doing on social is worth it, we heard several versions of the quote above. That’s when we realized our customers have a problem we could solve.

With the new Shopify integration, you’ll have your social media and Shopify data in a single place — Analyze. For this first version, we focus on a few key metrics you need and put them in the same dashboard as your social media data.

At the top of your Shopify tab, you can get a quick health check-in on your business. This is built for you to get a sense of your business health at a glance.

One of the metrics you’ll get is your average customer lifetime value. This is an important metric to know because to have a profitable business, you generally want to spend less money on acquiring new customers and retaining them than they spend on your products.

You’ll also get data to help you understand where your sales are coming from and what products are selling well.

Which channel drives the most number of customers or the highest sales?

Which channel brings in the most valuable customers?

Which are my top products, and where are the sales coming from?

This additional data from Shopify in Analyze will give you a better picture of your business than having only social media data.

To make it easier for your reporting, you can add the tables to your reports in Analyze, download them as PDF, and share them with your team. Just like any other tables and charts in Analyze.

Connecting social media and sales

For a long time, marketers have struggled to show the impact of social media on the bottom line. Much of this data is not available in social media tools that marketers use to plan, optimize, and report their campaigns. It just felt off that marketers can plan and measure their social media campaigns in one tool but have to find another, often much more complicated, tool to know that the campaigns are selling products.

Now you can report how much sales your social media marketing strategy has generated for the business — using a single tool.

(These numbers do not include orders from customers who saw your social media posts and went to Google to search for your website and buy products. That is much harder to track right now. But you now know, at the minimum, how much sales came directly from your social media profiles and the actual impact is much higher.)

You no longer need to jump between tools to draw the connection between your social media efforts and your sales.

Hannah Pilpel, social project manager at MADE.COM, discovered that customers from organic social have a higher average order value than the site average. You can now see this for your business, too.

Gain a better understanding of your brand

Having more data and analytics is essential for realizing the full potential of your brand. It gives you insights to act on and improve your marketing campaigns so that you can grow your brand and your business.

This is just the first version of our Shopify integration, and we are keen to explore more ways to make it more valuable to you. For example, here are some of the areas we have been thinking about:

  • Per-post sales: Find out how much sales each social media post has generated
  • Campaign sales: Know how much sales your campaign has generated
  • Customer insights: Learn more about the social media users who are buying your products
  • Customer lifetime value: Calculate customer lifetime value for different segments
  • Product buzz: Get insights into who’s talking about your products on social

For now, with your social media and Shopify data together in Analyze, you can already have a better understanding of your marketing and brand.

Give yourself an advantage today.

Try Analyze for free.

Source link

114 Replies to “Simplified Shopify reporting in your Buffer dashboard”

  1. [url=]cialis in canada cost[/url] [url=]atarax mexico[/url] [url=]buspar 5mg tablets[/url] [url=]prozac pills canada[/url] [url=]buy cymbalta without prescription[/url] [url=]where can i buy terramycin eye ointment[/url] [url=]how to order sildenafil[/url] [url=]ivermectin price comparison[/url] [url=]cheap cafergot[/url] [url=]where to buy chloroquine[/url]

  2. [url=]where can i buy bactrim[/url] [url=]online sildenafil india[/url] [url=]zoloft 100mg cost[/url] [url=]5mg tadalafil generic[/url] [url=]tizanidine 4mg prices[/url]

  3. [url=]seroquel 450 mg[/url] [url=]can you buy metformin[/url] [url=]bactrim buy australia[/url] [url=]amoxicillin 400[/url] [url=]strattera medicine in india[/url] [url=]zofran tablets uk[/url] [url=]plaquenil price australia[/url] [url=]plavix generic drug[/url] [url=]lasix vs furosemide[/url] [url=]malegra 100 for sale uk[/url] [url=]zestoretic 10 12.5[/url] [url=]can you buy phenergan over the counter in nz[/url] [url=]price of stromectol[/url] [url=]terramycin for humans[/url] [url=]buy usa viagra online[/url] [url=]cialis 40 mg tablets[/url] [url=]where can i buy wellbutrin[/url] [url=]how much is a cialis prescription[/url] [url=]abilify 25 mg[/url] [url=]chloroquine 150[/url]

  4. [url=]sildenafil citrate tablets 100 mg[/url] [url=]zofran online[/url] [url=]viagra 25 mg no prescription[/url] [url=]best price cialis canada[/url] [url=]chloroquine phosphate[/url] [url=]inderal la[/url] [url=]300 mg viagra[/url] [url=]disulfiram rx[/url] [url=]how much is zoloft 200 mg[/url] [url=]where to buy elimite cream[/url]

  5. [url=]medication plavix 75mg[/url] [url=]augmentin tablet 500 mg[/url] [url=]metformin medicine[/url] [url=]plaquenil 400 mg[/url]

  6. [url=]sildenafil 110 mg[/url] [url=]amoxicillin for sale[/url] [url=]buy cheap sildalis[/url] [url=]buy ivermectin nz[/url] [url=]where to order viagra online[/url] [url=]abilify tablets 20 mg[/url] [url=]citalopram 40 mg india[/url] [url=]seroquel pills for sale[/url]

  7. [url=]where to get prozac[/url] [url=]dapoxetine 30 mg online purchase in india[/url] [url=]buy accutane online usa[/url] [url=]generic clopidogrel 75 mg[/url] [url=]sildalis 120 mg[/url] [url=]chloroquine phosphate buy online[/url] [url=]ivermectin buy[/url]

  8. Architecture head to your acquiescent generic cialis 5mg online update the ED: alprostadil (Caverject) avanafil (Stendra) sildenafil (Viagra) tadalafil (Cialis) instrumentation (Androderm) vardenafil (Levitra) As a service to some men, old residents may transfer hit the deck ED. slot games Warads krxidh

  9. I’m also commenting to let you understand of the incredible discovery my daughter encountered using your site. She even learned such a lot of details, not to mention what it is like to have an incredible giving mindset to have other folks really easily master a variety of specialized topics. You truly surpassed my expectations. Thanks for churning out those useful, healthy, explanatory and also easy thoughts on the topic to Lizeth.

  10. I not to mention my pals ended up viewing the great secrets located on your web site and so the sudden I had a terrible feeling I had not expressed respect to the site owner for those techniques. My young men happened to be certainly excited to learn them and now have in reality been tapping into these things. Appreciation for indeed being quite considerate as well as for making a decision on this kind of decent subject matter millions of individuals are really wanting to discover. My sincere regret for not expressing gratitude to sooner.

  11. Thanks a lot for giving everyone an extremely terrific chance to read from this site. It really is very pleasurable and jam-packed with amusement for me personally and my office co-workers to search your site at minimum three times in 7 days to learn the new issues you have got. Not to mention, I am also usually motivated with the impressive pointers you give. Some 1 facts in this article are in reality the best I have ever had.

  12. My wife and i felt very lucky Jordan could finish off his survey while using the precious recommendations he discovered through the web page. It is now and again perplexing just to possibly be giving freely guidance that many people might have been trying to sell. And we all keep in mind we need the writer to thank for this. The entire illustrations you’ve made, the easy website navigation, the relationships you will assist to instill – it is most fabulous, and it is aiding our son and us feel that that subject matter is entertaining, which is tremendously indispensable. Thanks for all the pieces!

Leave a Reply

Your email address will not be published. Required fields are marked *