Simplified Shopify reporting in your Buffer dashboard


One thing we’ve heard over and over is that logging into social media analytics tools can leave marketers feeling a little lost. Sure you can see the reach and engagement of your posts but how is this really impacting your business?

Social media tools have been great at giving us social media metrics. But they terribly lack at providing us with a comprehensive view of the business. Unless you are running social ads, chances are you find it hard to know how your marketing efforts have influenced sales.

For direct-to-consumer (DTC) brands that invest in social media, the need to understand how social media and sales relate to each other is crucial. Marketers at these brands need to know how their social media strategy is helping the business. To them, social media is not just about getting likes and comments…

but how their social media posts are driving the business forward.

That’s why we are thrilled to introduce the first version of our Shopify integration today. You can now have your social and Shopify data in one single tool and create modern, visual reports with more data about your business. 

(Can’t wait to get started? Start an Analyze Premium trial to try the integration right away!)

Realize the full potential of your brand

Our customers use our platform of products to build their brand and connect with their customers online. Analyze, our new analytics product, aims to help you realize the full potential of your brand.

To achieve the best version of your brand, we want to give you:

  • More data to provide a more complete picture of your brand
  • Data that are easy to understand and share
  • Strategies and tactics to achieve your goals

Currently, social media marketing can feel isolated from the business. You spend time creating content, find the best time to post, and respond to questions on your posts. At the end of the day, you can only report on follower growth, reach, and engagement.

Only if you had more data about your marketing efforts and the business!

When we look at 1,300 top DTC brands, we learned that 87.4 percent of them use Shopify to sell their products.

Shopify provides data that marketers and small business owners often lack in social media tools — sales data. We realized it’s a source of data that could give you a more complete picture of your brand:

Social + sales

Simplified Shopify reporting in your Buffer dashboard

“We usually cross reference metrics from Shopify and our social media analytics.”

When we asked our customers how they figure out whether what they are doing on social is worth it, we heard several versions of the quote above. That’s when we realized our customers have a problem we could solve.

With the new Shopify integration, you’ll have your social media and Shopify data in a single place — Analyze. For this first version, we focus on a few key metrics you need and put them in the same dashboard as your social media data.

At the top of your Shopify tab, you can get a quick health check-in on your business. This is built for you to get a sense of your business health at a glance.

One of the metrics you’ll get is your average customer lifetime value. This is an important metric to know because to have a profitable business, you generally want to spend less money on acquiring new customers and retaining them than they spend on your products.

You’ll also get data to help you understand where your sales are coming from and what products are selling well.

Which channel drives the most number of customers or the highest sales?

Which channel brings in the most valuable customers?

Which are my top products, and where are the sales coming from?

This additional data from Shopify in Analyze will give you a better picture of your business than having only social media data.

To make it easier for your reporting, you can add the tables to your reports in Analyze, download them as PDF, and share them with your team. Just like any other tables and charts in Analyze.

Connecting social media and sales

For a long time, marketers have struggled to show the impact of social media on the bottom line. Much of this data is not available in social media tools that marketers use to plan, optimize, and report their campaigns. It just felt off that marketers can plan and measure their social media campaigns in one tool but have to find another, often much more complicated, tool to know that the campaigns are selling products.

Now you can report how much sales your social media marketing strategy has generated for the business — using a single tool.

(These numbers do not include orders from customers who saw your social media posts and went to Google to search for your website and buy products. That is much harder to track right now. But you now know, at the minimum, how much sales came directly from your social media profiles and the actual impact is much higher.)

You no longer need to jump between tools to draw the connection between your social media efforts and your sales.

Hannah Pilpel, social project manager at MADE.COM, discovered that customers from organic social have a higher average order value than the site average. You can now see this for your business, too.

Gain a better understanding of your brand

Having more data and analytics is essential for realizing the full potential of your brand. It gives you insights to act on and improve your marketing campaigns so that you can grow your brand and your business.

This is just the first version of our Shopify integration, and we are keen to explore more ways to make it more valuable to you. For example, here are some of the areas we have been thinking about:

  • Per-post sales: Find out how much sales each social media post has generated
  • Campaign sales: Know how much sales your campaign has generated
  • Customer insights: Learn more about the social media users who are buying your products
  • Customer lifetime value: Calculate customer lifetime value for different segments
  • Product buzz: Get insights into who’s talking about your products on social

For now, with your social media and Shopify data together in Analyze, you can already have a better understanding of your marketing and brand.

Give yourself an advantage today.

Try Analyze for free.





Source link

67 Replies to “Simplified Shopify reporting in your Buffer dashboard”

  1. Всем привет, хочу порекомендовать вам хороший сайт о Форексе
    С недавних пор так называемые «консультационные центры», которые аферисты из ФорексШарм расплодили по всей стране, стали активно рекламировать доселе неизвестного «инновационного брокера» ФорексШарм ( ). Посмотрим на эту контору повнимательней. Приведенная на сайте ФорексШарм юридическая информация крайне скудная:

    ФорексШарм — брокерская компания родом из Шотландии
    Одна из главных черт национального шотландского характера — осмотрительность и бережливость. Этот народ имеет прагматичную, практическую жилку и привык рационально использовать финансовые ресурсы.

    При этом ФорексШарм, работающий под брендом ФорексШарм, зарегистрирован в офшоре, юридический адрес First Floor, First St. Vincent Bank Building, James Street, Kingstown, St. Vincent and the Grenadines. Какое отношение офшорная шарага, которой без сомнения является ФорексШарм, имеет к Шотландии, аферисты объяснить затруднились.

    Простой поиск в гугле показывает, что юридический адрес полностью совпадает с такими же офшорными помойками как ФорексШарм. Обе конторы являются лохотронами, связаны между собой и неоднократно становились объектами интереса правоохранительных органов в различных странах. Владелец ФорексШарм господин ФорексШарм в настоящее время находится в федеральном розыске по подозрению в мошенничестве в особо крупном размере. ФорексШарм фактически прекратил деятельность на территории СНГ, в России и Белоруссии у аферистов из ТелеТрейд была отозвана лицензия на право осуществления дилерской деятельности.

    ФорексШарм также неоднократно был замечен в обмане клиентов и необоснованных отказах в выплате денег. В прошлом году «институт трейдинга и инвестиций Феникс», поставлявший жертв мошенникам из ФорексШарм , стал фигурантом уголовного дела .

    Информация с сайта ФорексШарм:

    После более чем десяти лет работы на рынке форекс мы пришли к выводу, что хотим создать современную и удобную консалтинговую и аналитическую компанию, которая бы понимала нужды трейдеров и могла предложить лучшие условия для ведения действительно комфортной торговли.

    При этом сайт ФорексШарм с якобы десяти летним стажем зарегистрирован всего два года назад, имеет крайне низкие показатели по «авторитетности» и по сути является дешевым шаблонным ресурсом. Компания ФорексШарм была зарегистрирована в мае 2017 года, ни о каком десятилетнем стаже работы речи быть не может. В сети интернет упоминаний об этом «инвестиционном брокере» практически нет. Причина проста: мошенники решили использовать ФорексШарм совсем недавно и банально не успели распиарить эту никому не известную контору.

    Особо стоит отметить, что ФорексШарм не имеет ни одной лицензии, у этого офшорного лохотрона нет никаких прав на оказание услуг ни на территории Российской Федерации, ни на территории ЕС.

    В мессенджере ФорексШарм активно пиарит аналитические услуги через телеграм-бота. Можно не сомневаться, что итог торговли по сигналам аферистов будет закономерный и печальный. Заработать, доверяя деньги мошенникам, невозможно.

    Вывод

    ФорексШарм, без сомнения, является мошенническим брокером, непосредственно связанным с аферистами из ФорексШарм. Если у вас есть желание поддержать мошенников материально, вы можете отправить деньги в эту сомнительную контору. В остальных случаях рекомендуем воздерживаться от любых инвестиций в этого псевдоброкера.
    Брокер предоставляет трейдерам возможность работы на международном валютном рынке. Современная компания предлагает своим клиентам лучшие условия для ведения комфортной торговли. Сплочённая команда опытных трейдеров, аналитиков, экспертов, разработчиков маркетологов и менеджеров делает всё для своих клиентов.

    В распоряжении трейдеров выбор активов среди валют, металлов, сырья, акций, индексов и криптовалюты. Каждый клиент может открыть торговый счет, подходящий под личные цели и финансовые возможности. Кредитное плечо зависит от выбранного актива от 1:1 до 1:500.

    Множество аналитических материалов делает торговлю с ФорексШарм простой и комфортной. Клиенты могут оценить качество авторской аналитики, экономический календарь, представленный на сайте, новости и прогнозы от Trading Central. У каждого трейдера есть возможность зарабатывать с максимальной вероятность, используя инвестиционные идеи, основанные на реальных событиях.

    Преимущества брокера ФорексШарм:

    1. Высокая точность аналитики.
    2. Отличные торговые условия.
    3. Возможность обучения для трейдеров с различным опытом.
    4. Отсутствие рисков и гарантия безопасности средств.
    5. Удобный вводи вывод средств.
    Брокер предлагает 4 варианта обучения для каждого трейдера, исходя из его опыта и имеющихся знаний до этого:

    1. Базовый курс: «Основы анализа финансовых рынков».
    2. Продвинутый курс: «Технический и фундаментальный анализы финансовых рынков».
    3. Профессиональный курс: «Построение торговых систем и тактик».
    4. Экспертный курс: «Мастер-класс».
    Приятные акции и бонусы помогают начинающим трейдерам освоиться на рынке и не потерять сразу же весь депозит.

    Так же есть возможность открыть демо-счет и тренироваться на нем, пока трейдер не почувствует в себе уверенность.

    Связь со службой поддержки осуществляется с помощью телефона или электронной почты. Сотрудники компании владеют всеми популярными языками мира, поэтому каждый трейдер будет иметь возможность решить свою проблему.

    http://www.forex-book.top

  2. If Japan is area of pre-eminent site to corrupt cialis online forum regional anesthesia’s can provides, in primary, you are adapted to to be a Diagnosis: you are elevated to other treatment the discontinuation to away with particular as it most. levitra price Mvgiqx sesswr

  3. My wife and i felt really more than happy when Ervin managed to conclude his homework through your ideas he made using your site. It is now and again perplexing to just find yourself freely giving information which often other people could have been making money from. And we also grasp we need the writer to thank because of that. The entire illustrations you have made, the straightforward site navigation, the friendships you can assist to instill – it’s got everything fantastic, and it is leading our son and our family do think that topic is fun, which is extremely fundamental. Thanks for everything!

  4. I would like to convey my affection for your generosity giving support to those who have the need for assistance with your concept. Your personal commitment to passing the solution up and down appears to be quite effective and have specifically made employees much like me to achieve their pursuits. The useful guide denotes so much a person like me and additionally to my colleagues. Thank you; from each one of us.

  5. My spouse and i were so contented that Albert managed to round up his researching by way of the precious recommendations he obtained while using the weblog. It’s not at all simplistic to simply always be handing out helpful tips which usually other folks have been selling. And we also consider we have got you to give thanks to for this. All of the explanations you’ve made, the simple blog navigation, the relationships you aid to create – it’s most extraordinary, and it is facilitating our son and the family reckon that the article is fun, and that is particularly essential. Thank you for all the pieces!

  6. Thank you so much for giving everyone a very memorable chance to read articles and blog posts from this web site. It’s usually very nice and as well , packed with fun for me personally and my office mates to search your site at a minimum thrice a week to find out the fresh stuff you have got. And of course, we are usually happy for the striking suggestions served by you. Selected 3 areas on this page are without a doubt the best I have ever had.

  7. I simply wanted to post a brief comment to say thanks to you for some of the awesome tips and tricks you are giving here. My particularly long internet investigation has at the end been honored with wonderful facts and strategies to talk about with my visitors. I would point out that most of us website visitors actually are very much lucky to dwell in a fantastic network with many brilliant people with helpful things. I feel pretty lucky to have come across your entire site and look forward to some more exciting minutes reading here. Thank you again for a lot of things.

  8. I want to express some thanks to this writer for rescuing me from this type of situation. Just after looking throughout the internet and finding proposals which are not powerful, I was thinking my life was well over. Living devoid of the answers to the issues you’ve sorted out through your good article is a crucial case, as well as the ones that could have in a negative way affected my career if I hadn’t encountered your blog post. That expertise and kindness in touching a lot of stuff was invaluable. I’m not sure what I would’ve done if I had not come across such a point like this. It’s possible to at this point relish my future. Thank you so much for the expert and amazing guide. I won’t be reluctant to recommend your web site to any person who requires assistance about this area.

  9. I as well as my guys appeared to be going through the best information found on your web site and then all of the sudden came up with a terrible suspicion I had not thanked the website owner for those techniques. My boys happened to be passionate to read through all of them and have very much been loving those things. We appreciate you turning out to be really thoughtful and also for using such terrific themes most people are really desperate to be aware of. Our sincere apologies for not expressing appreciation to earlier.

  10. I must express some thanks to you just for bailing me out of this type of incident. Right after looking out through the search engines and finding ideas that were not productive, I believed my entire life was gone. Living minus the answers to the issues you’ve sorted out by means of your main short article is a critical case, and the ones which could have adversely damaged my entire career if I hadn’t noticed your blog. Your own personal know-how and kindness in playing with all the pieces was vital. I don’t know what I would have done if I hadn’t encountered such a thing like this. I can also at this moment relish my future. Thanks for your time so much for your professional and effective help. I will not be reluctant to endorse your blog to any individual who wants and needs guidance about this subject matter.

  11. Thanks for every one of your efforts on this site. Kim take interest in conducting research and it is simple to grasp why. Most people know all concerning the compelling ways you give good suggestions via your blog and as well attract contribution from other people about this concept so my child is without question starting to learn a great deal. Take pleasure in the remaining portion of the year. You are always carrying out a fantastic job.

  12. I am only commenting to let you know what a brilliant encounter my friend’s girl developed checking your web page. She came to find such a lot of pieces, not to mention how it is like to have an amazing coaching spirit to have most people with ease learn certain specialized things. You really exceeded readers’ expectations. Thanks for giving those important, trusted, revealing and in addition easy thoughts on that topic to Emily.

Leave a Reply

Your email address will not be published. Required fields are marked *